Project

Digital Strategy Roadmap for SME Retailer

Quality-Driven Approach to Building Projects

We worked with a mid-sized retail company that struggled with outdated systems and unclear digital priorities. The goal was to create a 12-month roadmap to reduce costs, improve efficiency, and enhance customer experience.

Client:

BrightMart Retail Ltd.

Location:

Birmingham, UK

Project Year:

15 Oct 2024

Duration:

6 Months

Budget:

£85,000

Outcome Value:

3x ROI within first year

Challenge (Issues of Concern):

The client faced:

  • Manual processes are slowing down the staff

  • Disconnected systems are causing reporting errors

  • Rising costs from inefficient operations

  • Poor online customer experience

Solution (Our Approach):

Our team:

  • Conducted a technology audit and identified inefficiencies

  • Designed a phased digital strategy roadmap with quick wins and long-term milestones

  • Introduced cloud adoption & automation tools

  • Trained staff through tailored workshops to ensure adoption

  • Built dashboards for leadership to track KPIs in real time

Impact & Results:

  • 30% faster customer response times

  • 20% reduction in operational costs

  • Staff adoption rate over 90% after training

  • A clear, costed roadmap aligned to business goals

“DigiBridge helped us cut through the noise and focus on what mattered. Their roadmap gave us clarity and results faster than we expected.”
— Emma J., Operations Director

Project Metrics (Icons Section):

  • 1,200+ Hours saved by automation annually

  • 95% Success rate on project delivery milestones

  • 20% Cost savings in first six months

  • 100% Staff trained with positive feedback

A full SME digital strategy roadmap with quick wins and implementation support.

6 months from audit to adoption.

Yes — workshops for both staff and leadership.

Phase 2 will include e-commerce expansion and deeper BI dashboards.

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